VISUAL IDENTITY | 2024
Aterra's visual identity stems from a vision that goes beyond the tangible, connecting the concepts of ecosystem, interdependence, and transformation with a sophisticated and universal visual language.

The graphics were inspired by molecular structures and organic patterns, conveying the idea that everything is interconnected at different scales. These visual elements create a sense of detail and depth. Image curation is a key aspect of this identity. Natural and human settings are combined to convey the diversity of biomes,

ecosystems, and contexts in which Aterra operates. This approach reflects the connection between the local and the global, demonstrating that impact begins in the details and resonates in a broader context, just like the Aterra Institute, which sees beyond traditional borders, connecting organizations to their roots while simultaneously projecting them toward a more conscious, interconnected, and transformative future.


Projeto realizado pelo Estúdio Sarau
Criação
Isadora Matiello Noal e João Leme
Direção de criação
Pedro Almeida
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