VISUAL IDENTITY | 2024
On2In had proven retail media infrastructure and real market traction — but zero brand identity for its US market entry. The challenge was building a visual and strategic system that made the company feel inevitable and premium to retailers, brands, and agencies in seconds.
The identity is anchored by a six-pointed geometric star, suggesting balance and sophistication. Minimalist layouts and a geometric sans-serif typographic system create a refined, authoritative look, while graphics that transition between flat and three-dimensional elements reinforce the concept of smart technology. Vibrant purple signals authority; black adds elegance.
Beyond aesthetics, the system was built as infrastructure: four modular graphic languages, consistent asset libraries, and template systems that scale from business cards to environmental graphics — ensuring credibility was already baked in before the first pitch.
